In the Saddle
A lifetime of horsemanship
- Began at age 4 at the Poney-Club de Bois Guilbert, France
- Trained racehorses and competed in hunter/jumpers
- Gentled and trained wild BLM mustangs
The complete equestrian platform for trail tracking, rider safety, and comprehensive horse care.
Equinex was not built by a tech entrepreneur who discovered horses last year. It was built by Serge Cohen — a lifelong horseman, best-selling author of "The Connected Horse," and seasoned software architect uniquely positioned to understand what riders truly need.
A lifetime of horsemanship
A career architecting platforms
You love the freedom of the trail. The quiet connection with your horse. The peace that comes from hours in the saddle on familiar routes or new adventures.
But there's always that thought in the back of your mind.
What if your horse spooks and you fall in a remote area?
What if you're unconscious and can't call for help?
What if your family has no idea where you are or how to find you?
What if hours pass before anyone realizes something's wrong?
These aren't paranoid fears. They're real scenarios that happen to experienced riders every year.
Your family shouldn't spend the ride anxious, wondering if you're okay. You shouldn't have to choose between the freedom of riding alone and the safety of riding with others.
Equinex is the complete platform that solves this. Trail tracking and fall detection for rider safety. Real-time sharing for family peace of mind. Comprehensive horse care tools you'll discover along the way. Everything the modern rider needs in one place.
See How Equinex HelpsEquinex uses multiple phone sensors to detect when you've fallen and notify your emergency contacts to reduce the time it takes to get help.
Equinex uses your phone's accelerometer, barometer, gyroscope, and GPS to work together and identify fall patterns specific to horse riding. Unlike fitness trackers designed for runners, Equinex understands horses. Jumping doesn't trigger false alarms. The system was designed to recognize actual falls, whether your horse stops immediately or bolts with your phone still in the saddlebag.
When a potential fall is detected, your phone sounds a local alarm every 30 seconds. You have 3–4 minutes to confirm you're okay or request immediate help. If you don't respond, the system assumes you need assistance.
After 3–4 minutes of no response, Equinex sends an SMS to your emergency contacts with a web link showing your exact location, your complete ride route, all photos taken during the ride, and elevation data. Everything rescuers need to find you fast. They don't need the app and can export the data into their own system.
Your emergency contacts can forward the link directly to Search and Rescue teams, who receive not just a dot on a map, but your entire trail with waypoints, terrain details, and visual documentation. This gives rescue teams the information they need to reduce response time.
Apple Watch, Garmin, Strava, and AllTrails were designed for runners and cyclists, not horse riders. Here's what changes when an app is built for the saddle.
Designed for runners and cyclists.
High G-forces on landing trigger emergency alerts that aren't real falls.
If your phone is in the saddlebag, fall detection simply doesn't work.
Rely on trail databases. Off-trail riding patterns aren't understood.
Your contact needs the same app, notifications on, and phone unlocked.
Built specifically for horses and horse riders from the ground up.
Jumping never triggers a false alarm. The system knows the difference.
Detection runs regardless of where your phone is positioned.
On-trail, off-trail, open country, arena, and everything between.
If they own a phone, they get the alert. No app. No configuration.
Most ride-tracking apps alert emergency contacts through push notifications. For that to actually reach someone, your contact needs the same app installed, notifications enabled, and their phone unlocked. Miss any of those and the alert never arrives. That means the one moment the system is supposed to work is the one moment it quietly fails.
Equinex sends SMS. Your spouse, your barn manager, your neighbor, whoever you choose, gets a text message with your location and a link to your live ride. No app to install. No notifications to configure. If they own a phone, they receive the alert.
Equinex turns every trail ride into a documented adventure you can share with anyone, anytime.
Send a link to your spouse, friend, or barn manager before you head out. They can watch your progress in real-time on any device without downloading an app. They see exactly where you are, which trail you're on, and that you're moving safely.
Your ride is automatically mapped with GPS coordinates, showing your complete path with elevation changes, distance covered, and time spent. Review your route afterward or share it with friends planning their next ride.
Take photos during your ride and they're automatically pinned to the exact spot on your trail map. Mark water crossings, hazards, gates, or scenic overlooks with custom waypoints. Anyone viewing your shared ride sees your photos exactly where you took them.
After every ride: distance, time, average speed, elevation gain, and detailed metrics. Track your progress over time and compare routes to see which trails challenge you most.
Every ride generates a unique web link you can share during the ride or afterward. Friends, family, or fellow riders can view your entire adventure without needing the app.
Join hundreds of riders already documenting their trails with Equinex.
Equinex isn't just for solo riders. Group rides, trail clubs, dude ranches, and tourist outfitters use Equinex to coordinate large groups and ensure everyone's safety.
Learn About Group FeaturesCreate a group ride and invite participants. During the ride, everyone sees where each rider is on the map in real-time. If someone falls behind or gets separated, you know immediately. If someone falls, the entire group is alerted with their exact location.
After a group ride, all photos and waypoints from every rider are consolidated onto a single map, perfectly geotagged. Relive the entire ride from multiple perspectives, and share one complete link with everyone who participated.
Dude ranches and trail riding businesses use Equinex to track guest rides, monitor guide locations, and respond immediately if someone needs help. Professional liability and guest safety rolled into one platform.
Trail clubs use Equinex to document favorite routes, share discoveries with members, and build a library of tried-and-tested trails with photos and waypoints from actual rides.
Designed specifically for horses: not adapted from running or cycling apps
Works in saddlebags: fall detection functions even when phone isn't on your body
Real-time sharing via web link: no app download required for viewers
Search and Rescue partnerships in development with San Bernardino County and other agencies
All trail types supported: on-trail, off-trail, arena riding, open country
Here's what happens after riders sign up for Equinex trail tracking and safety features: they discover it's a complete platform for managing every aspect of horse ownership.
Riders come for trail tracking and fall detection because that brings immediate peace of mind. Once they're in the app, they naturally explore what else is available. Before long, they're using Equinex for everything.
Snap a photo of an injury or describe symptoms. Equinex analyzes the information with your horse's medical history and provides guidance. Avoid unnecessary vet costs for minor issues while gaining confidence to act immediately when a problem requires professional attention.
Never miss another appointment or deadline. Equinex tracks recurring care schedules and reaches out when action is needed. Deworming rotations, trimming and shoeing dates, vet appointments — all automatically managed so nothing falls through the cracks.
Assign tasks and share feeding schedules with barn staff in their native language. Automatic translation eliminates miscommunication, leading to smoother operations and better care quality across multilingual teams.
Medical history, vet records, care schedules, feeding instructions, and task assignments all in one place. Whether you're traveling or transitioning care, you'll have peace of mind knowing everything is documented and accessible to your team.
Upload videos of your rides for AI-powered feedback on form and technique. Supplement your training program with insights that help you progress between coaching sessions.
Get height and weight estimations from photos. Track changes over time and receive nutrition and exercise recommendations based on your horse's condition.
Everything you need, organized into four clear actions that cover the full spectrum of riding life.
GPS tracking, photos and waypoints, and the option to share in real-time or afterward. Every trail becomes a documented adventure.
If something happens and you can't respond, help is automatically notified with your location and complete ride details. Your family has peace of mind. You have protection.
Give barn managers access to care schedules. Automatic translation ensures everyone stays aligned, regardless of language.
Let Equinex handle reminders. AI-powered health guidance, ride analysis, and body condition tracking give you tools professional riders rely on.
Serge Cohen believes technology should support good habits, not demand constant attention. His philosophy mirrors the principles of natural horsemanship: care should be consistent, thoughtful, and patient rather than forceful or reactive.
Whether he is training a mustang or caring for his 23-year companion Haflinger, Serge maintains that the goal of technology is to remove friction so owners can focus on the horse. He built Equinex to replace the "chalkboard and guesswork" of the past with modern, non-intrusive support. His ultimate mission is to return the joy of horsemanship by providing:
"Aid when you need it. Lightness when you don't."
The only real advance in horse care technology has been going from chalkboards to dry erase boards. Until now.— Serge Cohen







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Contact UsEquinex monitors your ride using your phone's accelerometer, gyroscope, barometer, and GPS. When a fall is detected, a local alarm sounds every 30 seconds — giving you 3–4 minutes to confirm you're okay. If you don't respond, an SMS is automatically sent to your emergency contacts with your exact location, full ride route, photos, and elevation data. No app required on the receiving end. Works even when your phone is in the saddlebag.
Every ride is automatically mapped with GPS coordinates showing your complete path, elevation changes, distance covered, and time spent. View your route on a detailed map after the ride, or monitor it live from any device. Compare routes over time to track your progress, and export data for Search and Rescue teams when needed.
Take photos during your ride and they're automatically pinned to the exact GPS coordinates where you took them. Mark water crossings, hazards, gates, or scenic overlooks with custom waypoints. Anyone viewing your shared ride sees your photos and markers exactly where they belong on the trail map.
Before you head out, send a link to your spouse, barn manager, or friend. They can watch your progress in real-time on any device — no app download needed. They see exactly where you are, which trail you're on, and that you're moving safely. Every ride also generates a unique shareable link you can send afterward.
Create a group ride and invite participants. Everyone sees each other's real-time position on the map. If someone falls behind, gets separated, or has a fall, the entire group is alerted instantly with the rider's exact location. After the ride, photos and waypoints from every participant are merged onto a single shared map.
After every ride, Equinex cross-references your route, speed, elevation, and performance data against your horse's complete health history and profile. The result is personalized care recommendations — not generic advice, but insights specific to your horse's age, condition, and recent activity.
Snap a photo of an injury or describe symptoms in plain language. Equinex analyzes the situation against your horse's full medical history and provides intelligent guidance. Know when to call the vet and when to monitor at home — avoiding unnecessary costs while never missing something serious.
Set up deworming rotations, trimming and shoeing schedules, vet appointments, and any recurring care task. Equinex tracks every deadline and sends reminders before action is needed — so nothing falls through the cracks, even during busy seasons or when managing multiple horses.
Assign tasks and share feeding schedules with barn staff in their native language. Equinex automatically translates instructions, care notes, and reminders — eliminating the miscommunication that leads to missed treatments, wrong feed ratios, or skipped appointments across multilingual teams.
Give your barn manager, vet, or caretaker the right level of access to your horse's profile, care schedules, and task lists. Everyone sees what they need to see — and nothing they don't. Whether you're traveling or transitioning care, the whole team stays aligned.
Upload videos of your rides and receive AI-powered feedback on your form, position, and technique. Whether you're working on your seat, transitions, or jumping form, Equinex provides structured coaching insights that help you progress between sessions with your trainer.
Get height and weight estimations from photos using AI body analysis. Track condition changes over weeks and months with a visual timeline. Receive nutrition and exercise recommendations tailored to your horse's current condition score and target goals — no scales or expensive equipment required.
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What You Get
Every rider knows that moment of hesitation before heading out alone. The mental checklist. The what-ifs. The awareness that if something goes wrong, help might not arrive in time.
You focus on the ride. Equinex handles the rest.